Foundations of Digital Marketing and E-commerce ✏️
Foundations of Digital Marketing and E-commerce Let's start with what is e-commerce? Anything under buying or selling goods or services comes under e-commerce. There are usually 4 types of products: 1. Physical products 2. Digital products 3. Services 4. Software What is digital marketing: When you reach consumers of the internet through digital channels and then try to make those consumers your customers, that practice is called digital marketing. Digital channel: Communication method or platform a business can use to reach its target audience online. Like Instagram and Facebook, these are a few digital channels. Digital marketing is so much better than traditional marketing, h...